In addition to the classic people counting and frequency detection using laser technology, our service portfolio also includes the tracing of paths and heat mapping using camera or video technology.
The path tracing – also called heat mapping – and the resulting movement data are determined and displayed using the latest technologies and state-of-the-art software. The knowledge and the visualisation of customer paths and people movements in malls, stores, railway stations etc. form the basis for various evaluations. This allows you to optimise, for example, the placement of products, the arrangement of shelves as well as the setup of the entire store using this knowledge.
We offer solutions for collecting and evaluating this information. We will create heat maps in daily and weekly resolutions. The number and the staying times in various zones can be made available as a CSV or XML file.