The digitalisation of the economy and society is one the great challenges in the stationary retail sector. Each commercial enterprise makes an effort to get to know its locations as well as its customers as best as possible in order to be able to connect to them and to secure customer loyalty with lasting success.
About 75 % of consumers are satisfied with TRADITIONAL SHOPPING FACILTIES!
(Source: Online-Food-Retailing – Niche market with potential)
“Touching is welcome” is a step that the retail sector is taking and has to take in order to give its customers a unique shopping experience. Product variety and staff qualification allows the retail sector to make offers that are tailored to the customer.
Due to strong competition, retailers in Germany have often lowered their prices in the past years instead of further developing distinguishing features and services. weiterzuentwickeln.
(Source: KPMG and EHI Retail Institut 2016: “Trends im Handel 2020”)
This is exactly where our PeCo systems come in for the retail trade. We will show you the strengths and weak points of your locations and processes on the sales floor. In addition to the possibilities in Customer Analytics or POI analysis to obtain more information about your customers and their buying behaviour and to optimise processes through that, we offer solutions for the automatic shopping cart detection of the lower tray in order to reduce costs. Our PeCo Feedback also generates concepts that allow you to improve customer loyalty with lasting success and to also increase staff satisfaction by making use of using optimisation potentials.
Our PeCo systems provide you with result-oriented evaluations and easy-to-understand recommendations for action.